Clean Beauty Essentials to Stay On Trend In 2022

As pressure forms from eco-beauty fanatics and the reality of climate change sets in, the beauty sector is facing what can only be described as an ‘eco-reckoning’.

Luxury brand names are not enough. Consumers want to know exactly what’s in their favourite cosmetic products, where ingredients come from, and most importantly - if they are sourced responsibly.

A recent study by Ride Shotgun found that 19% of cosmetics users are turning away from brands that don’t prioritise sustainability, with 2 in 3 global consumers willing to spend up to 20% more on eco-beauty alternatives.

With these latest statistics, it’s no surprise the clean beauty movement is gaining more momentum, with the industry on track to be worth £18.5 billion by 2024.

To stay on top of these clean beauty trends, we’ve handpicked some of our favourite all-natural brands.

Dr Botanicals

Stay on trend: Vegan Skincare

Artificial skincare is out. Natural ingredients are in. Originally known as the clean beauty people, Dr Botanicals is inspiring the next generation of vegan skincare. Powered by superfoods, vitamins, and antioxidants, Dr Botanicals only use formulas that harness nature's energy and goodness in every bottle, creating feel-good skincare that works for everyone. That means no parabens, no sulphates, and no nasties. Dr Botanicals is the perfect match for any clean beauty connoisseur.

C Lab & Co

Stay on trend: All Natural Ingredients

Clean has never looked so chic with C Lab & Co – the world’s first 100% natural and vegan-friendly coffee body scrub in a tub. Made with no more than ten ingredients (the star of the show beings its freshly roasted coffee beans), C Lab & Co delivers a clean solution to healthy, smooth, and radiant skin. And, even better, the coffee-based scrub from down under comes in a convenient, easy-to-use recyclable tub to satisfy the toughest eco-beauty warr

Masque Bar

Stay on trend: Biodegradable Beauty

Riding the fresh wave of “clean beauty”, Masque bar is a responsible skincare brand dedicated to using ingredients and formulations that are as close to nature as possible. Its biggest eco-innovation has to be its Naturals collection – a range of biodegradable face masks made with 99% natural ingredients and naturally-derived fibres. For a wide selection of beauty products that prioritise the environment (and great skin), we recommend stocking Masque Bar.

Mallows Beauty

Stay on trend: Body Positive Beauty

One up-and-coming clean beauty brand set to take the industry by storm is Mallows Beauty. As the ultimate destination for self-love, Mallows Beauty celebrates people with real bodies, real skin, and real problems. Its quirky face, body and skincare products are 98% natural, vegan, and handmade in the UK, using the zestiest of fruit extracts to treat the body and mind. With over 6.4m likes on TikTok, make sure to stay on-trend with this all-inclusive and all-natural skincare brand.

Contact our beauty category experts on +44 (0)114 700 6339 or email info@identitybeauty.co.uk to discuss our full brand offering.