Get Cosy with these Autumn/Winter 2022 Beauty Trends

With health and beauty sales expected to rise in the final quarter of 2022, make sure to stock up on the latest trends this fall.

Autumn is officially here, and as we transition into frosty nights and cosy winter wardrobes, don’t forget about the changes that occur in makeup bags.

This fall, expect a rebound in cosmetics and skincare sales. Driven by post-pandemic socialising, the final quarter of the year is forecast to be a strong one for the health and beauty category. As more consumers glam up for the festive party period, overall sales are expected to rise by 4.2% year-on-year, with health and beauty being the only sector where volumes are predicted to increase.

Inspired by A/W 2022 Fashion Week (and the virtual runways of TikTok), this season’s beauty trends are all about simplifying skincare and embracing colour, with consumers bringing brighter shades into their beauty rituals.

Warm up your beauty sales by taking advantage of this season’s beauty trends.

1. Metallic makeup is a must

What better way to add some sparkle to the everyday beauty regime than with metallic makeup. This 80s trend has made a resurgence in modern-day beauty, with shades of silver and gold dominating catwalks this autumn. From chrome eyeshadow and highlighter to super shiny nails, make sure to stock up on this gleaming cosmetics trend which is sure to stay lit in the run-up to Christmas and New Year.

We recommend: Profusion Highlighter Palette Metallized

2. The bold red lip is back

As the nights get colder, prepare for the comeback of the hottest lipstick shade. Every fall, the bold red lip returns without exceptions. And this year, the trend is all about pairing a glossy red lip with deep lip liner and natural make-up for effortless classic chic. With lipstick sales known to double during the autumn and winter seasons, take advantage of this red-hot lipstick effect.

We recommend: 3INA Cosmetics Red Lipstick

3. Consumers are feeling blue

Blue is another shade that’s making a nostalgia-fuelled comeback in fall 2022. After being resurrected by celebrities and TikTok stars, blue makeup has officially become mainstream. From 90s iconic baby blue to darker electric shades, consumers are swapping their autumnal palettes for blue hues. Stay on top of this cool trend by stocking blue eyeshadow, liner and nail colour.

We recommend: OPI Nail Polish LED Marquee

4. Minimalistic beauty is here to stay

‘Skinimalism’ is the latest movement taking the category by storm. Minimal makeup has blown up in 2022, and this natural beauty trend isn’t going anywhere this fall. The A/W season will embrace streamlined skincare routines and ‘barely there’ makeup, with fresh-looking skin being the aim of the game. To prevent dry skin this winter, consumers are turning to simple moisturisers and BB creams that are sure to keep skin glowing.

We recommend: Dr Botanicals Day Moisturiser Strawberry Superfood

Contact our beauty category experts on +44 (0)114 700 6339 or email info@identitybeauty.co.uk to discuss our full brand offering.