Go Green With These Vegan Beauty Brands

Estimated to be worth £15 billion by 2027, the vegan beauty industry continues to grow year-on-year. So, is it time to give your beauty collection an animal-friendly shakeup?

In a sector that previously lacked options, vegan beauty is endlessly evolving. In the last seven years, plant-based skincare has almost tripled, while vegan cosmetic sales have seen a 175% increase.

But the benefits don’t end there. As with all vegan products, the positive effects on the planet cannot be ignored. By producing environmentally friendly packaging, beauty products are becoming more sustainable, recyclable, and, most importantly, cruelty-free.

With the leaping bunny symbol being the most important packaging claim for 57% of consumers, do you have enough cruelty-free options within your range?

Here are some of our favourite up-and-coming vegan beauty brands to keep your eye on.

Dr Botanicals

Unlock the power of vegan skincare that respects the earth. From facial serums to masks and balms, Dr Botanicals offer a wide range of natural products that address various skin concerns. Packed full of responsibly sourced, supercharged ingredients such as Vitamin C, almond oil, and cocoa butter, Dr Botanicals harnesses nature’s goodness in every bottle. True to its promise as a vegan brand, Dr Botanicals avoids animal testing at all costs, providing an ethical guarantee with every drop.

We recommend: Dr Botanicals 60ML Sleep Mask Turmeric

EcoTools

Whether it's through skincare rituals or taking better care of our bodies, personal wellbeing is becoming more essential in the daily routine. That’s why EcoTools has developed a complete set of beauty and self-care products that fit into today's wellness-orientated lifestyles. Its 100% cruelty-free and vegan synthetic brushes, blenders, crystal face rollers and accessories are not only effective but are made with recycled and renewable materials. EcoTools does green beauty right.

We recommend: EcoTools Blooming Beauty Kit 4PC

Mallows Beauty

Help your customers go green in their beauty routine with Mallows Beauty – the ultimate destination for self-love. Only using real ingredients for real results, Mallows Beauty is all about 100% natural products that do good. Offering a range of dreamy bath bombs, lip scrubs and salts, Mallows Beauty was made so consumers could look and feel their best. As an advocate for clean beauty, this is the perfect stockist to add to your cruelty-free range.

We recommend: Mallows Beauty Coconut Lip Scrub

C Lab & Co

Practice responsible beauty with C Lab & Co, the bestselling natural coffee scrub. A truly unisex brand that defies the ages, C Lab & Co is used by – and benefits – everyone, making it a permanent, stylish fixture in many bathrooms. Made using freshly roasted coffee beans, C Lab & Co delivers a 100% natural solution to healthy, smooth, and radiant skin. This must-stock vegan brand is said to be just as addictive as a morning coffee!

We recommend: C Lab & Co Coffee Scrub Tub 330G

Contact our beauty category experts on +44 (0)114 700 6339 or email info@identitybeauty.co.uk to discuss our full brand offering.