Mother’s Day Beauty Delights

With Valentine’s Day just around the corner, the next seasonal event in every retailer’s diary is Mother’s Day.

Mother’s Day is celebrated in over 100 countries worldwide. And, with an estimated 2.2 billion mother figures around the world, there are certainly a lot of special people in our lives to purchase presents for.

Of course, a card and flower bouquet can work wonders, but premium beauty buys are still considered a more thoughtful option for shoppers searching for that special Mother’s Day gift.

From fine fragrances and scented candles to skincare and cosmetics, here’s our guide to the most loved Mother’s Day delights.

Yankee Candle

Candles are always a popular Mother’s Day treat, especially when they come in Mum’s favourite fragrance. Offering a carefully curated collection of nostalgic and long-lasting scents, Yankee Candle is one of the most prevalent candle makers in the world. We recommend stocking bestsellers Vanilla, Mango Peach Salsa, and Clean Cotton to add a spark to your seasonal sales.

Elizabeth Arden

Recognised globally for its innovative beauty, cosmetics and skincare products, Elizabeth Arden is a Mother’s Day staple, offering a wide range of anti-ageing moisturisers, purifying lotions, skin-boosting capsules and EDT sprays that meet every beauty need. As one of the oldest pioneers in the cosmetics industry, Elizabeth Arden is a brand that is known (and loved) by generations.

L’Oréal Paris

Another go-to skincare brand that’s perfect for Mother’s Day is L’Oréal Paris. For smooth sales, make sure to stock the world-renowned Age Perfect and Revitalift skincare lines. Popular for its hydrating and anti-ageing properties, L’Oréal Paris day and night creams are bestsellers all year-round. Beautifully designed and formulated to give mature skin a healthy glow.

Marc Jacobs

Sweet, succulent, and sophisticated. Marc Jacobs is home to a selection of classic fragrances which are as unique as its floral-inspired bottles. Captivating women with delectable fruity and botanical notes, Daisy Dream is a Marc Jacobs signature, mixed with jasmine flower, lychee, and blue wisteria. As one of the bestselling fragrance brands worldwide, Marc Jacobs has to be on your shelves.

Contact our beauty category experts on +44 (0)114 700 6339 or email info@identitybeauty.co.uk to discuss our full brand offering.