Premium Beauty Buys to Beat the Inflation Blues

Despite the cost-of-living crisis, premium perfume and beauty sales are still on the up.

The cost-of-living crisis is here, and everyone is talking about it. Faced with a turbulent economy, many businesses could be affected by increasing costs, so it is important to build financial resilience in whatever way you can – and to not underestimate the power of a lipstick tube.

A recent study shows women’s perfume sales skyrocketed by 186.8% during July as consumers appeared undeterred by the growing cost of living crisis. Following that, premium skincare sales were up by 18.4% during the same period, with make-up and hair care product sales also increasing by 17.3% and 13.7% respectively.

During trying times, consumers continue to turn to small beauty luxuries to evoke feelings of comfort and indulgence without having to break the bank.

Add a little bit of luxury to your beauty offering with these feel-good favourites.

Elizabeth Arden

Elizabeth Arden is a stunning brand, bringing you cutting-edge beauty products with luxe formulas. Established over 100 years ago, this high-end brand has become well-known across the globe for its award-winning range of anti-ageing skincare, cosmetics and fragrance lines. From luxurious lipsticks to eye serums and hydro boost capsules, Elizabeth Arden offers a collection of small premium buys that are sure to lift consumers' spirits.

Estee Lauder

Glow into autumn with Estee Launder - the global leader in prestige beauty. Known for its unwavering commitment to quality and excellence, Estee Lauder delights consumers with transformative luxury products and experiences. With leading products in skincare, cosmetics, and fragrance categories, make sure to stock the bestsellers from this trusted beauty icon.

Marc Jacobs

Redefining beauty as ‘imperfectly perfect’, Marc Jacobs is known for its fresh, floral and feminine luxury scents. Best known for its iconic Daisy Eau de Toilette fragrance, Marc Jacobs has captured the hearts of millions of women, maturing into one of the most popular perfumes in the world. We recommend stocking this classic perfume to boost your premium fragrance sales.

Contact our beauty category experts on +44 (0)114 700 6339 or email info@identitybeauty.co.uk to discuss our full brand offering.