Signature Scents For Your Premium Fragrance Offering

There’s no doubt the pandemic had a direct impact on consumer behaviour. As industries faced changing shopper habits and shifts in sales, one category that performed well throughout was the fragrance market.

During trying times, scents remained a small luxury for many. This came as no surprise, as studies have shown scent has the power to uplift mood. With 75% of our emotions coming from our sense of smell, fragrance is an important part of daily life, even in the wake of an epidemic.

The perfume industry is predicted to reach £62 billion by 2018, and with a CAGR of 5.8%, the market shows no signs of slowing down any time soon.

Here are all the scent-sational brands that must be included in your premium fragrance offering…

Calvin Klein

Calvin Klein is a world-renowned luxury brand synonymous with authentic, modern, minimalist style and bold, exciting fragrances. The Calvin Klein collection is home to innovative unisex scents, including bestsellers; Eternity, Obsession and CK One. Whether customers are looking to switch up their daily signature scent or find the perfect aftershave for a special event, Calvin Klein is a go-to fragrance for every occasion.

Burberry

Inspired by the principles of British design, innovation, and expert craftsmanship, the essence of Burberry captures the spirit of London, and the music, fashion and British icons that come with it. Beautifully presented in hand-crafted glass bottles and the company’s tartan trademark, Burberry offers an exclusive line of classic and signature scents with a touch of luxury for men and women.

Davidoff

Founder Zino Davidoff is at the heart of the luxurious Davidoff brand, which places value on the finer things in life and sharing life’s simple pleasures. After establishing the first Davidoff fragrance in 1984, the collection has expanded to include scents that suit all tastes, of all genders. Every line represents the unique quality, style, elegance, and authenticity the Davidoff brand is known for.

Hugo Boss

With almost 100 years of heritage, Hugo Boss knows how to produce quality, expertly crafted and refined products. This high-end, award-winning brand delivers fragrances that match the wearer’s personality and modern lifestyle. Although originally targeted at men, Hugo Boss expanded its collection in 1997 to include fragrances for women looking for a signature scent to complement their designer looks.

JOOP!

Trendsetters in the fragrance category, JOOP! always make a statement with its collection of spirited, seductive, and expressive fragrances. In 1989, the brand launched JOOP! Homme, the first-ever pink fragrance for men that challenged the perceptions of masculinity. Still sold today, JOOP! is popular across the globe, and has become one of the most sought-after fragrances on the market.

Contact our beauty category experts on +44 (0)114 700 6339 or email info@identitybeauty.co.uk to discuss our full brand offering.