Take Advantage of the Lipstick Effect with these Premium Brands

Lip colour has made its big comeback as mask mandates drop in cities across the world. But with inflation hitting parts of Europe - could this be a sign the infamous ‘lipstick index’ has returned?

A term first created by Estée Lauder’s former CEO, the lipstick effect suggests how a sinking economy can actually have a positive effect on lipstick sales.

The theory is that consumers turn to affordable luxuries when higher-priced items are out of reach – with lipstick being the perfect example of how we still indulge in smaller treats to uplift our mood, even if we have less money to spend.

According to a report by NPD Group, lip cosmetics revenue increased by 48% in the first quarter of 2022 compared to 2021. That’s double the growth of other products in the beauty category.

With sales of lipstick predicted to soar, now is the perfect time to reconsider your cosmetics offering. Here are some of our favourite lip products from the biggest beauty brands.

Urban Decay

Urban Decay has a unique edge in the beauty community. Inspiring rebellious, cruelty-free, and high-performance makeup, Urban Decay has built a loyal fanbase that wreak havoc whenever a new cosmetics line is launched. In addition to its world-renowned NAKED Palette, Urban Decay is praised by beauty fanatics for its creamy and ultra-hydrating lipsticks in a variety of long-lasting colours and finishes. Its most popular range? The Vice Lipstick collection, which is definitely a hot stick to stock

3INA

Born with a view to disrupt the beauty market, 3INA encourages consumers to fearlessly be themselves with its collection of bold and playful lip colours that offer 12 hours of pop. Specially formulated to suit every skin tone, 3INA ensures that everyone has the freedom to experiment with bespoke lipstick looks. Offering premium lipsticks, lip glosses, and lip liners that are 100% cruelty-free and vegan, 3INA is a fresh and fun brand that stands for colour, while standing out from the crowd.

theBalm Cosmetics

Boost your cosmetics sales with theBalm, a quirky brand delivering fun, vintage-inspired beauty staples such as its bestselling ‘Meet Matt(e) Hughes’ lipstick collection. Putting clean beauty first, theBalm is a go-to name for environmentally conscious consumers looking for that perfect pout. One makeup bag must-have is the Sustainably Gorgeous Lip Gloss, which cares for both lips and the environment with its zero-waste packaging and glossy finish.

Bellápierre Cosmetics

Offering on-trend, cruelty-free beauty products, this 100% mineral-based cosmetics brand is home to some of the hottest makeup products on the market. Made with natural waxes, iron oxides and mineral pigments that nourish and protect lips from the sun, Bellápierre’s Mineral Lipstick has taken the industry by storm. Available in 18 gorgeous shades, we’d recommend sticking with this fast-growing lipstick bran

Contact our beauty category experts on +44 (0)114 700 6339 or email info@identitybeauty.co.uk to discuss our full brand offering.