The Biggest Beauty Trends For 2023

Throughout 2022, we saw plenty of viral beauty trends and hacks across social media get everyone talking. From the return of natural lashes and statement graphic eyeliner to the introduction of ‘slugging’ skin care techniques, the year was certainly one to remember.

And, as we move into 2023, the prestige beauty industry is looking more resilient than ever. Driven by rapid digitalisation and loyal consumers, the market is set to continue its annual growth of 4.47%.

To stay ahead of the competition, we’ve rounded up the beauty products which are sure to be on-trend in 2023. Stock up on these bestsellers to start the new year off right.

Profusion – Blush Palette Brush

Reports show a rush for blush in 2023, with sales predicted to rise by 63% in the new year. Adding some buildable warmth in the cold winter months, blush has replaced bronzer and highlighter as the go-to colour enhancer – all thanks to viral ‘blush draping’ TikTok trends. We recommend stocking up on blush palettes from leading brands such as Profusion. Offering a versatile collection of shimmering shades for every look, Profusion is sure to give your sales a healthy glow.

Pure Paw Paw - All-Purpose Ointment

One beauty product to keep on your radar is Pure Paw Paw Ointment; an all-purpose treatment that soothes dry skin and chapped lips while taming brows and flyaway hairs. With 92% of adults in the UK reporting an increase in the cost of living in 2022, consumers are looking for products which have various uses. Both sustainable and multi-purpose, Pure Paw Paw is an ideal choice for consumers looking to save on physical and environmental costs in 2023.

Oh My Lash – Date Night Lashes

The heavy lash look has officially had its time. Beauty users are swapping expressive extensions and maximalist vibes for a more natural look, and we expect this trend to endure into 2023. Instead, consumers are opting for light and wispy styles that enhance facial features, with Date Night from Oh My Lash being a perfect example. With a wide range of natural and reusable styles to choose from, expand your beauty offering with Oh My Lash.

This Works – CBD Booster

CBD skincare is here to stay. After gaining recognition for its soothing anti-ageing ingredients, CBD-infused products took TikTok by storm in 2022. And, with the market set to grow at a CAGR of 31.5% by 2030, the fad isn’t over just yet. Providing pure, safe, and high-quality CBD products, we suggest stocking the bestselling range from This Works to uplift your sales.

Contact our beauty category experts on +44 (0)114 700 6339 or email info@identitybeauty.co.uk to discuss our full brand offering.