The Ultimate Christmas Beauty Wishlist

With the festivities upon us and the party season in full swing, we’re giving you the lowdown on all things beauty to bring some magic to your range this Christmas.

Christmas is considered by many to be the most important holiday of the year, and with over two billion people celebrating the tradition, now is the perfect time to stock up on premium beauty favourites.

Prestige beauty sales are known to double in the weeks running up to the big day, with fragrances, cosmetics and candles driving the most seasonal growth in the category.

From premium stocking fillers to luxurious gift sets, here are the beauty bestsellers that are sure to be under the Christmas tree.

Festive fragrances

With a scent for every age and gender, fragrance is the ultimate crowd-pleaser. Luxury fragrance sales drove the beauty category last Christmas, and we expect no different for 2022. From celebrity fragrances to premium perfumes, we stock all the bestsellers that are sure to be top of the list this season, including Hugo Boss, Davidoff, Gucci, and Calvin Klein.

Cosy candles

Nothing smells like Christmas more than a lit winter candle, making them a festive must-have. Candles are a widely popular tradition at Christmas, and with so many people using them to create a relaxing holiday atmosphere in the home, candles are the perfect present. Warm up your sales by stocking our wide collection of signature scents from Yankee Candle.

All things skincare

Skincare is always in fashion and remains a popular gifting option for those looking to pamper their loved ones. With the market set to grow 5% year-on-year, this is definitely one to add to your Christmas list. We offer a huge variety of prestige skincare brands for men and women, including industry leaders Elizabeth Arden and Nip + Fab.

Luscious lashes

Elevate your offering with a collection of luscious lashes, the perfect stocking filler for beauty lovers this Christmas. False lashes are a gorgeous gift for any occasion, but even more so during the festive party season. Packed with glitz and glam, you are sure to see your sales soar this winter.

Contact our beauty category experts on +44 (0)114 700 6339 or email info@identitybeauty.co.uk to discuss our full brand offering.