Buying From Us
Our experience, buying power and knowledge means customers can access an
ever-changing range of high-end global brands.
Diverse Product Offering
Fragrance & Beauty may be in the name, but we cater for all premium categories including skincare, suncare, cosmetics, perfume, home fragrance and haircare.
Experienced Sales Team
Our specialist sales team provides market leading category and range advice to help you grow your business. As a customer, you will receive a dedicated Account Manager and Sales Support who will guide you through your Identity journey.
Buying Strength
Looking for a particular product? Having developed strong relationships with brand owners and manufacturers, we can discuss your product requirements directly with them in order to source the products you’re searching for.
Export Specialists
Our International Account Managers are experts across their dedicated territories which covers the breadth of the UK and international markets across Europe, Asia, Africa, Australia and North and South America.
360 Service Solution
We continue to invest in the best talent and technology to ensure we can offer
our customers a full-service solution, from category and range advice through to
translation, transportation and compliance.
Incremental Opportunities
Looking for the latest beauty trend? Let our experienced and specialist team help
you to unlock new opportunities. Working with our brand partners we can introduce
new to market products and offer unique, exclusive and special buy lines.